PODCAST GROUP
Welcome to the Ozone Podcast Group a division of Mark Elliott Media LLC.
The Ozone Podcast Group specializes in developing podcasts and consulting talent.to create shows that cut through and standout from the more than 3,000,000 podcasts that exist.
Mark Elliott, the President/CEO of the Ozone Podcast Group is an ex radio veteran with more than four decades of experience programming radio stations and performing as a morning personality. As an award winning radio programmer and morning personality, Mark offers a unique set of skills you won't get from other podcast developers.
The Ozone Podcast Group can assist you with launching a new podcast or improve an existing podcast. We'll get you set up with the right platforms, help with your app and website design, set up your social media network and assist with your audience engagement.
Mark not only develops and consults podcasts, he also performs one called The Rat's Ass Podcast launched on August 29th, 2024. You can find it on Alexa, Spotify, Apple, and most podcast apps. That's the difference between the Ozone Podcast Group and other podcast developers. We believe you should work with someone who walks the walk and talks the talk.
Contact Mark for a free consult;
Email: mem@markelliottmedia.com
Web: ozonepodcastgroup.com
Web: ozonepodcastgroup.com
RECYCLED
This is Radio Espionage Recycled!
Every Monday, I will be posting an article on radio programming that I've written in the past. I will post a mix of articles that still apply today and also give you an idea of how radio was programmed in the past All based on my personal programming experience intertwined with what I've taken from working with some of the best programming minds in the business. I sincerely hope you'll find each article informative and useful. - ME
LOCAL DOESN'T MATTER ANYMORE OR DOES IT?
There isn't a week that goes by where I don't have a conversation about local radio and whether it matters or not. What you have to consider is who is telling you local doesn't matter and what do they stand to gain from convincing you it doesn't. The undisputed truth is local absolutely matters.
What does it mean to be local? It's more than having a local address and offering local news, sports, weather or having local advertisers. In short, being local means you mirror your market. If your market is known for building cars, its sports teams and being active creating festivals and events. Your stations need to sound like a car building, sports loving, get out to a festival or event and hang with your listeners kind of station. The goal is to be come an extension of your advertisers and looked at as a member of your audiences family. Then being committed to doing whatever it takes by whatever means you have at your disposal to make it happen. It takes time, patience and being consistent over a long period of time to achieve local status.
The true test of being local is if you can move your stations from market to market and if they would fit in then you're not local. The majority of corporate radio stations sound the same from market to market and the way to beat them is by not sounding like them, but doing all the things they're not capable of or willing to do.
On the air being local doesn't mean talent only talks about local things. Talent can talk about any topic as long as they bring it back local. It's as easy as tying into a local point of reference, putting a local person on the air and them identifying where they're from or having local correspondents to contact and comment on a story and how it impacts your market. If I'm in Los Angeles talking about a guy in Orlando who robbed a 7-11 wearing a Mr. Rodgers mask using a water pistol to steal a case of Yoo-hoo and rode off on a scooter, to localize it all I have to say is "can you imagine anyone trying to pull that off in LA?" I just took a national story and localized it. It's something a syndicated show can't do or what a competitor who is voice tracked out of market is unlikely to do.
When you're fighting for every advertising dollar today, who do you think is going to attract the most revenue? Stations with a solid local image or stations whose sole purpose is to extract revenue from the market attempting to elevate their stock price?
Localization isn't difficult to achieve but there needs to be constant attention paid to it in order to stay on track. If your stations need help getting localized, contact Mark Elliott Media for a consult.
What does it mean to be local? It's more than having a local address and offering local news, sports, weather or having local advertisers. In short, being local means you mirror your market. If your market is known for building cars, its sports teams and being active creating festivals and events. Your stations need to sound like a car building, sports loving, get out to a festival or event and hang with your listeners kind of station. The goal is to be come an extension of your advertisers and looked at as a member of your audiences family. Then being committed to doing whatever it takes by whatever means you have at your disposal to make it happen. It takes time, patience and being consistent over a long period of time to achieve local status.
The true test of being local is if you can move your stations from market to market and if they would fit in then you're not local. The majority of corporate radio stations sound the same from market to market and the way to beat them is by not sounding like them, but doing all the things they're not capable of or willing to do.
On the air being local doesn't mean talent only talks about local things. Talent can talk about any topic as long as they bring it back local. It's as easy as tying into a local point of reference, putting a local person on the air and them identifying where they're from or having local correspondents to contact and comment on a story and how it impacts your market. If I'm in Los Angeles talking about a guy in Orlando who robbed a 7-11 wearing a Mr. Rodgers mask using a water pistol to steal a case of Yoo-hoo and rode off on a scooter, to localize it all I have to say is "can you imagine anyone trying to pull that off in LA?" I just took a national story and localized it. It's something a syndicated show can't do or what a competitor who is voice tracked out of market is unlikely to do.
When you're fighting for every advertising dollar today, who do you think is going to attract the most revenue? Stations with a solid local image or stations whose sole purpose is to extract revenue from the market attempting to elevate their stock price?
Localization isn't difficult to achieve but there needs to be constant attention paid to it in order to stay on track. If your stations need help getting localized, contact Mark Elliott Media for a consult.
Published originally on August 22, 2023
Comments and Questions Welcome at mem@markelliottmedia.com
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E: mem@markelliottmedia.com
P: (818) 259-0091
Copyright 2024
P: (818) 259-0091
Copyright 2024
