RADIO ESPIONAGE : Mark Elliott Media, LLC

THE FUTURE IS NOW

The one thing that's constant in the media is change. Today, change comes rapidly and you have to be prepared for anything. What I have learned very quickly is that you can't serve too many masters and succeed.

During my radio career, I could program multiple stations while doing a morning show. Later as a consultant juggle as many as 40 stations at a time. This prepared me for working as a Group Program Director and running as many as 54 stations hands on. One opportunity prepared me for the next and it came very easy to me.

After leaving traditional media at the end of 2022, I began slowly transitioning to new media while attempting to reestablish my radio consultancy. What I've found is in order to succeed in new media, you need to find the one thing you want to excel at and put one hundred percent of your focus on it. This is where I am at today with regard to Radio Espionage. I have decided to cut one hundred percent of my ties with traditional media for now. I will never close the door completely because I have too much knowledge to let go to waste. However, as traditional media continues to redefine itself, the knowledge I have spent a lifetime acquiring is no longer considered to be beneficial, so why continue to share it?

At the beginning of 2025, I had intended on launching the Ozone Podcast Group, to help other podcasters get started or improve their current podcasts. The one desire I haven't been able to dowse is my thirst for coaching and helping others to succeed. Unfortunately, as we get older, time becomes our greatest commodity and how we spend our time and with whom takes on a bigger priority

At this point, I've decided to pour one hundred percent of my efforts into my Rat's Ass Podcast. After opting in for three shows per week, I've seen a tremendous jump in audience and participation. I attribute this to being more focused on prep and stepping up my marketing efforts on social media, but there is more that needs to be done and only time and focus can continue the upward trend. Therefore, thank you for always dropping by Radio Espionage to read my posts. If you ever want to chat about radio, please email me at mem@markelliottmedia.com and I will be happy to discuss whatever is on your mind.

I invite you to checkout the Rat's Ass Podcast available on Alexa, Spotify, Apple, and most podcast apps or at RatsAssPodcast.com. By the way, if anyone tells you websites are no longer important, they're wrong. After launching the Rat's Ass Podcast website in mid January, it more than doubled my listening and audience participation. There are millions of podcasts and by having the one dedicated source for everything, listeners no longer have to sort through the forest of podcasts on a podcast app to find me or end up on the wrong podcast and as listeners will tend to do, associate me with the wrong podcast. Keeping it simple and easy to understand transitions from old to new media the same.

Now that I've retired from the Radio industry, I want to take the opportunity to thank the following people who helped make my 43 year radio career possible. Nobody rises in any industry without surrounding themselves with the right leaders, mentors and collogues. My career would not be possible without each of these individuals offering me an opportunity.

Alphabetical Order

Bryan, Rich

Buckley, Rick

Corey, Roger
Glasco, Bob
Downey Jr, Morton

Judge, Jim
Kampmeier, Chris

Kelly, Kurt

McCollough, Greg

McVay, Mike

Mosher, Tom

O'Malley, Mike

Popovich, Dave

Quinn, Charlie

Rambo, John

Schwartz, Joe
Sexton, Miles

Stabile, Gene
Steal, Jimmy

Tanner, Mike
Warwick, Stan
Woods, Marilyn
Zapoleon, Guy

To those of you who worked with me throughout the years and are not mentioned, your contribution was equally important. The names mentioned were instrumental in hiring, promoting, and guiding my career as leaders and mentors. In a roundabout way, they had a hand in your career too. If you worked in programming, an airstaff, sales or support, I want to thank you and know that I appreciate each and everyone of you. Best of luck- Mark

Radio Espionage is a division of Mark Elliott Media LLC
Los Angeles, CA
W: markelliottmedia.com

Radio Espionage

Wednesday, January 1, 2025

Mark Elliott Media, LLC